Top 7 Tips On Driving Traffic To Your WordPress e-commerce store

E-commerce is indeed becoming one of the most significant terms in today’s world. Considering the technological advancements taking place in every industry, it isn’t surprising to see small-sized, medium-sized and large-sized enterprises switching to online promotion of their products and services. Thanks to the inception of WordPress, it has become possible to own brilliant quality e-commerce stores which have been equipped with high-end utilities for the customers worldwide. So, if you too are thinking about operating a WordPress powered e-commerce store or already own one, then the basic idea of grabbing maximum customers to your portal is probably something that must be striking your mind every now and then. No worries because this is a post which will offer you seven handy tips on making your customers return to your WordPress e-store on a regular basis. So, let’s get on to learn more about these tips.

1. Take full advantage of blogging

If your WordPress e-store isn’t blogging, you’re actually missing out on hundreds and thousands of potential customers who’re interested in purchasing your products and services. So, it is recommended to have a separate blog section for your WordPress e-store. Doing this will play a vital role in affecting the purchase decisions of your e-store visitors. By getting a clear idea about your products and services via the published articles/blogs, the visitors would perhaps get encouraged to choose your company. And that’s not all. Blog content will also render a great exposure to your e-store in the search engine results, thereby sending you only the qualified traffic.

2. Opt for a WordPress theme that uses responsive design

Since online shopping is rapidly heading towards smartphones and tablets, it has become crucial to ensure that your e-store is a perfect match even for the mobile visitors. For this, it is absolutely essential to ensure that your WordPress store uses a responsive design. Rendering a fabulous user experience to mobile visitors for your WP store will considerably decrease your store’s bouncerate and increase the conversion rate.

3. Build a fantastic email list

Any online business can tremendously benefit from building email lists. Especially, an e-commerce website can reap maximum benefits by building a thriving and utmost engaging email list. It is an email list that allows you to get your mere visitors get converted into loyal subscribers and potential customers. You’ll be able to work on the sales and subscribers list in a well-organized way.

4. Enable links to your WordPress store via popular social media networks

The significance of social media isn’t hidden from anyone. You can enable links to your WP site via different social media networks like Blogspot, Yahoo, Facebook, Twitter etc., thereby grabbing the attention of millions of users who are regular users of these popular social networking websites. For instance, Facebook Ads are one of the most recommended ways of fetching traffic to your e-commerce website.

5. Offer deals, special offers on your e-store

Yet another incredible way of boosting sales for your WordPress website is conducting contests and offering special offers and deals. As per a recent survey, it has been found that around 35% users actually “Like” Facebook pages wherein they get a chance of participating in different contests. Such small activities can effectively increase user engagement on your site and thereby boost your overall sales.

6. Simply the buying process

Making the payment and buying process simple and convenient for your customers will undoubtedly make it possible for you to encourage the visitors to buy more and mhttp://www.wordprax.com/ore products and services within a short duration of time. A handy option for simplifying the buying process is to use a direct link to the checkout page, making it convenient for customers to buy the products/services without having to fill in a lot of details.

7. Put special emphasis on inclusion of high quality visual content

Although the significance of content isn’t hidden from anyone, but visual content deserves a special mention. Internet users get attracted towards websites which contain the right proportion of visual content in the form of infographics, memes, images, videos etc. Statistics reveal that image based content gets around 40% more interaction in comparison to simple text-based posts. Therefore, it is recommended to opt for a perfect mix of text, images and videos for your e-store updates.

Conclusion
There’s no denying the fact that traffic generation has become a continuous struggle for a majority of e-commerce website/e-store owners. I’m quite confident that the tips covered in this post would allow you to generate the much expected traffic for your WordPress enriched e-commerce store.